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I write about DTC brands, eCommerce, growth, Product Marketing, brand strategy & measurements — Join hundreds of good humans who read it every week. 

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The art of storytelling for brands

Centuries and centuries of listening to stories has given the art of storytelling some inexplicable power. A good story can convey a message, vehemently inspire or ignite a fire within your audience. The art of storytelling has evolved from...

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• 5 min read

Book an intro call.

Let's spend a quick 30-min discovery call to talk about your brand. I've worked with a few startups & scaleups—let's identify which patterns are working and where you can clean things up.

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What I'm doing now?

More Writing.

I've been trying to do more public writing lately. You can see my tweets here and long-form writings here. Planning to start my podcast channel soon. More to come. 

More Mindfulness.

Being more mindful in everything I do. Even if it's watching a series on Netflix. Being mindful has helped me grow better.

More Productivity.

More Calorie Burns.

Spending at least 3-4 hour a day to learn new stuff and to work on my personal projects. Currently working on my new product idea.

Made a goal to close my apple rings every day. The success rate is now over 92%. Just started to track my workouts in Strava. Pretty cool app. :) 

Copyright © 2021 WorkWithAbul. All Rights Reserved.

How to become a crowd-puller as a young CPG company? 

There’s more than just blueprinting a great marketing strategy and optimizing your sales funnel. Let me start by answering a lead-in question...

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• 11 min read

Read on medium.com

A few of my writings

The one thing every successful person has in common

Anyone who has tried to hop on a personal, professional or a financial goal is familiar with this voice of the inner critic...

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• 6 min read

The price of a good life

Ever pondered on what is meant by having a good life? Or, Have you ever thought about the price of having a good life? Well, Just so you know, everything you want in life has a price attached to it...

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• 7 min read

Follow me on Strava

Last updated: Sep 13, 2021

I’m thrilled to welcome you! I’m Abul, DTC brand growth specialist, science geek, and theater fan. I help direct-to-consumer brands build meaningful relationships with their customers and scale them through a frictionless growth plan that brings tangible business results. 

Marketers break everything. They look for quick wins, spammy hacks, and ways to get the customer’s money now with no regard for the long-term. With years of experience, I’ve seen how generating value to your audience will bring people back over and over again and make them trust you. I work every day to help brands generate such value for their users. And I want to share my lessons with you. If you want to know more about what I do, have some questions about my articles, or just want to say Hi,

drop me a line.

What I do

An entrepreneur, dreamer & lover of life

Moved from the eastern part of the world to the west in my early 20s. Currently living in New York. I hold a master's degree in big data & data analytics, published a couple of research papers, and worked with a few most fast-forwarding brands as well. I have been helping brands devise a frictionless growth plan for about a few years now. Currently handles growth for a global CPG brand. If you want any support, advice, or want to talk about growth, you can now schedule a call with me!

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About me in a few words

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