The art of storytelling for brands

Centuries and centuries of listening to stories has given the art of storytelling some inexplicable power. A good story can convey a message, vehemently inspire or ignite a fire within your audience. The art of storytelling has evolved from...

• 5 min read

How to become a crowd-puller as a young CPG company? 

There’s more than just blueprinting a great marketing strategy and optimizing your sales funnel. Let me start by answering a lead-in question...

• 11 min read

The one thing every successful person has in common

Anyone who has tried to hop on a personal, professional or a financial goal is familiar with this voice of the inner critic...

• 6 min read

The price of a good life

Ever pondered on what is meant by having a good life? Or, Have you ever thought about the price of having a good life? Well, Just so you know, everything you want in life has a price attached to it...

• 7 min read

I’m thrilled to welcome you! I’m Abul, a sustainable growth practitioner with significant experience in bringing crazy growth strategies to life in an absolutely frugal way to skyrocket growth for D2C brands and subscription products. I also help direct-to-consumer brands build meaningful relationships with their customers and scale them through a frictionless growth plan that brings tangible business results. 

Marketers break everything. They look for quick wins, spammy hacks, and ways to get the customer’s money now with no regard for the long-term. With years of experience, I’ve seen how generating value to your audience will bring people back over and over again and make them trust you. I work every day to help brands generate such value for their users. And I want to share my lessons with you. If you want to know more about what I do, have some questions about my articles, or just want to say Hi,

An entrepreneur, dreamer & lover of life

Moved from the eastern part of the world to the west in my early 20s. Currently living in New York. I hold a master's degree in big data & data analytics, published a couple of research papers, and worked with a few most fast-forwarding brands as well. I have been helping brands devise a frictionless growth plan for about a few years now. Currently handles growth for a global CPG brand. If you want any support, advice, or want to talk about growth, you can now schedule a call with me!