The art of storytelling for brands

Centuries and centuries of listening to stories has given the art of storytelling some inexplicable power. A good story can convey a message, vehemently inspire or ignite a fire within your audience. The art of storytelling has evolved from...

• 5 min read

How to become a crowd-puller as a young CPG company? 

There’s more than just blueprinting a great marketing strategy and optimizing your sales funnel. Let me start by answering a lead-in question...

• 11 min read

7 Steps to Reach Your First 100,000 Users

Acquiring the first 100,000 customers online is a formidable challenge and demands a meticulous and well-crafted plan...

• 6 min read

The price of a good life

Ever pondered on what is meant by having a good life? Or, Have you ever thought about the price of having a good life? Well, Just so you know, everything you want in life has a price attached to it...

• 7 min read

I’m thrilled to welcome you! I’m Abul, a sustainable growth practitioner with significant experience in bringing crazy growth strategies to life in an absolutely frugal way to skyrocket growth for D2C brands and subscription products. I also help direct-to-consumer brands build meaningful relationships with their customers and scale them through a frictionless growth plan that brings tangible business results. 

Marketers break everything. They look for quick wins, spammy hacks, and ways to get the customer’s money now with no regard for the long-term. With years of experience, I’ve seen how generating value to your audience will bring people back over and over again and make them trust you. I work every day to help brands generate such value for their users. And I want to share my lessons with you. If you want to know more about what I do, have some questions about my articles, or just want to say Hi,

Sustainable Growth Practitioner, Dreamer & Lover of life.

I'm a curious soul, hailing from the enchanting Eastern world, who found my calling in the bustling city of New York in my early 20s. With a passion for data-driven storytelling and a knack for growing businesses, I've earned a master's degree in Data Analytics and an MBA in Marketing Management. My unique background enables me to blend analytical prowess with marketing expertise, helping me work with some of the most dynamic and fast-forwarding brands on the planet.

From startups to scale-ups, I've played a pivotal role in transforming their trajectories and turning them into profitable powerhouses. Over the years, I've built and shipped 3+ cutting-edge software solutions designed to supercharge marketing teams and streamline their workflows.

As a lifelong learner and a firm believer in sharing knowledge, I've ventured into the world of content creation. I write insightful newsletters, produce engaging podcasts, and craft compelling content related to growth marketing, DTC brands, and everything in between. With a steadily growing community of 15,000+ readers and 17,000+ social media followers, I've carved out a space for thought leadership, exchanging ideas, and fostering connections.

When I'm not immersed in the world of business and technology, you can find me on the tennis court perfecting my serve or exploring the beauty of hatching art as a form of self-expression and relaxation.

My journey is a testament to the power of curiosity, grit, and determination. I'm excited to continue exploring new avenues, collaborating with like-minded professionals, and empowering others to achieve their goals. Let's grow together and make our mark on the world!